Benjamin Raja, the Chairman and Managing Director of Farmagain made an elaborate presentation in Chennai to the members of ‘The Institution of Engineers (India)’ from across the state.
The presentation was focused on the journey of the Company so far and the future plans including its retail venture initiative.
Ben during his presentation drew the attention of the members of the association to the alarm raised by the UN as published in Forbes.com, “The agricultural sector is going to face enormous challenges in order to feed the 9.6 billion people that the FAO predicts are going to inhabit the planet by 2050: food production must increase by 70% by 2050, and this has to be achieved in spite of the limited availability of arable lands as much as 50% less than today’s, and the increasing need for fresh water”.
There was a specific focus on the need for mechanisation of agriculture in order to scale to new heights and on the need to establish a modern retail chain for direct disposal of the farm produces.
The response from the members was overwhelming; several of them who own farmlands but keeping them idle came forward to get guidance from Farmagain in order to put their idle farmland to good use. A good number of members also wanted to explore the franchise model of Farmagain’s retail venture.
It was heart touching when one of the members Mr Kailash, a senior manager of IndianOil said, “I’m impressed, I’ve been thinking of helping farmers in Telangana, where farmers’ suicides are very high. I was really feeling helpless whenever a farmer committed suicide until I heard about Farmagain”.
The Chairman’s view on Mr Kailash’ feedback was, “While I’m glad to see that people do recognise our efforts – hats off to the great execution by our team – however this only means that the expectation on us will only keep growing so is the responsibility on our shoulders; we’ve just started plotting the dots, it’s going to be a long journey before we can actually connect all the dots”.